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It is important to know that there is value in the links that you give out to other web sites. Google follows your links and gives it some sort of value. You should not easily give out links to any random web sites. When you link to a web site, you should consider why you are linking in the first place. I like to link to sites that i personally like. Also, i like to link to sites that have some sort of authority in the keywords i am looking for. Remember that it is important to get back links to you own site as well. When you link to a site, think about the fact that you are giving that web site something of value.

Try to link to sites that are more then likely to link to you in return. Think of it like a relationship. If only one person is always giving, then that relationships will eventually fail. Try to build relationships with other people in your niche. Find other web sites that are similar to your own and give and take links from that sites.